What is Wix's relationship with Israel?

Wix is an Israeli company with deep roots in Israel's technology sector. Founded in 2006 by Israeli entrepreneurs Avishai Abrahami, Nadav Abrahami, and Giora Kaplan, the company maintains its primary headquarters in Tel Aviv and is considered a flagship of Israel's thriving tech ecosystem, often called "Silicon Wadi."

Corporate Identity and Operations

Wix's main operations are centered in Tel Aviv, where the company has invested significantly in expanding its presence. In 2019, Wix unveiled plans for a new 50,000 square meter headquarters campus in Tel Aviv to support future growth. The company's central hub is located at 40 Namal Tel Aviv Street in Tel Aviv-Yafo, serving as the vibrant center where diverse teams collaborate and innovate.

While Wix has established a global presence with offices in multiple countries including the United States, Ireland, Ukraine, and Poland, its core identity remains firmly tied to Israel. The company is listed on the Nasdaq stock exchange but continues to be recognized as a major Israeli technology brand.

Controversies

The company has faced some controversy related to its Israeli identity. In October 2023, Wix dismissed an employee in its Dublin office for making social media posts critical of Israel. This action drew criticism from Irish Parliament members and then-Prime Minister Leo Varadkar, who stated it was "not okay to dismiss somebody because of their political views."

Additionally, reports emerged that an Israeli advertising agency provided guidance to Wix staff on crafting social media posts for international audiences, including recommendations to "show Westernity" and present Israel in ways that align with European or American perspectives.

The Bottom Line

As an Israeli company, Wix's business operations, leadership, and corporate branding are intrinsically connected to Israel. The company's growth and success are frequently highlighted as exemplars of Israel's broader innovation and technology achievements. Learn more about Wix's company background and its headquarters in Tel Aviv.