What can Wix's AI website builder help you do?

What Wix AI can help with

Wix offers AI tools that can help create a new site, generate or refine site content, and support other business tasks. The AI Website Builder uses a chat-based flow to collect details about a new site and generate a starting design.

Review before publishing

AI-generated text, images, layouts, and business details should be reviewed and edited for accuracy, brand fit, rights, and legal compliance before you publish. AI tools can speed up a starting point, but they do not replace editorial review.

Keep control of the site

After generating a new site, continue customizing it in the Wix Editor. You can adjust pages, sections, content, design, and the business features your site needs. The available AI experience can differ by product and editor, so use the guidance shown in your account.