What is Wix Studio and how does it differ from the regular Wix editor?
Wix Studio is an advanced website building platform specifically designed for professional designers, developers, marketers, agencies, and enterprises. It represents Wix's premium offering that combines powerful design capabilities, full-stack development tools, AI-powered features, and robust collaboration workflows.
Key Features of Wix Studio
Advanced Design Capabilities
Wix Studio offers pixel-level design precision with custom breakpoints for every screen size, allowing designers to create with exactness while the platform automatically converts measurements to responsive units. The platform includes a Figma-to-Studio plugin that seamlessly exports high-fidelity designs directly into Wix Studio, transforming static visuals into interactive websites efficiently. Design libraries enable sharing and reusing typography, color palettes, and assets across multiple projects for consistency.
Full-Stack Development Platform
Unlike the regular Wix editor, Wix Studio provides a VS Code-based integrated IDE that supports front-end and back-end coding in JavaScript, HTML, and CSS. Developers have access to hundreds of APIs and SPIs (Service Plugins) for customization, along with GitHub integration for version control. The platform also features Wix Blocks, which allows building reusable custom widgets and apps that can be deployed across sites or even sold in the Wix App Market.
AI-Powered Innovation
Wix Studio incorporates several AI tools including Responsive AI that automatically makes sites responsive in one click, an AI Code Assistant that provides tailored code snippets and troubleshooting within the IDE, and an AI Image Creator and Editor for generating and editing visuals with style controls.
Professional Collaboration Tools
The platform supports real-time concurrent editing, allowing multiple team members to work simultaneously with live commenting and tagging, similar to Google Docs. Role-based permissions ensure team members only have necessary editing rights, while a centralized workspace manages multiple client websites, subscriptions, domains, and reusable templates in one unified dashboard.
How It Differs from Regular Wix
The regular Wix editor is designed for general users, small business owners, and beginners, offering a straightforward drag-and-drop interface with basic responsiveness and limited coding options. Wix Studio, by contrast, targets professionals who need advanced control, offering pixel-perfect design freedom, full-stack development capabilities, enterprise-grade hosting, and comprehensive project management tools.
While the regular editor focuses on simplicity and pre-built templates, Wix Studio provides the flexibility to build custom apps, integrate third-party tools, write custom code, and manage complex client workflows. It's essentially a professional-grade web creation platform that combines the visual ease of Wix with the power and flexibility demanded by digital agencies and enterprise teams.
Business and Scalability Features
Wix Studio includes end-to-end e-commerce capabilities, event management and booking systems, blog integration, and tools for client billing and project tracking. The platform offers enterprise-level solutions including account-level analytics, SSO (Single Sign-On), and shared content collections, making it suitable for scaling operations and managing multiple client projects efficiently.
In essence, Wix Studio bridges the gap between no-code simplicity and professional development power, making it an ideal choice for agencies and enterprises seeking a scalable, collaborative platform for building sophisticated websites.