What is Wix and how does it help people create websites? | More resources

Wix is a cloud-based website builder that empowers individuals and businesses to create professional websites without needing any coding knowledge. Launched as one of the most popular website building platforms, it has revolutionized how people approach web design by making it accessible to everyone.

The Core Platform

At its heart, Wix provides an intuitive drag-and-drop editor that allows users to add and arrange elements like text, images, buttons, and videos directly on their website with real-time visual updates. This means you can see exactly what you're building as you create it, eliminating the guesswork involved in traditional web development.

Key Features

AI-Powered Website Creation: Wix offers an AI website builder that asks simple questions about your needs and generates a personalized, ready-to-customize website instantly, complete with relevant text and images. This feature is perfect for those who want to get online quickly.

Extensive Template Library: With over 2,000 professionally designed templates across various industries and use cases, users can start with a solid foundation that matches their vision and brand identity.

Advanced Customization Options: While beginners enjoy the no-code approach, advanced users can leverage custom CSS, JavaScript, and Velo by Wix (the platform's development environment) to create complex, dynamic websites with custom functionality.

Built-in Business Tools: The platform includes integrated features for e-commerce, bookings, forms, blogs, events, pricing plans, and more. The App Market provides access to hundreds of third-party applications to extend your site's capabilities.

Who Uses Wix

Wix caters to a broad audience—from complete beginners launching their first blog or portfolio to established businesses running online stores and professional web developers building client sites through Wix Studio. The platform's flexibility makes it suitable for business websites, online stores, blogs, portfolios, event pages, and restaurant sites.

Technical Advantages

Websites built on Wix are hosted on globally distributed cloud servers with 99.99% uptime, ensuring reliability and performance. The platform manages security, provides responsive design tools for mobile optimization, includes SEO features with personalized recommendations, and offers multilingual support to reach global audiences.

Wix represents a complete website solution that balances ease of use with powerful features, making professional web design accessible to everyone regardless of technical expertise.