What is Wix and how does it help people build websites?
Understanding Wix Website Builder
Wix is a leading cloud-based website builder platform that empowers users to create, design, and manage professional websites without any coding knowledge or web development experience. As one of the most popular website builders in 2025, Wix provides an all-in-one solution that includes drag-and-drop editing tools, integrated hosting, and comprehensive business features.
The Core Platform
At its foundation, Wix operates as a versatile platform that democratizes web design. Users can choose from over 2,000 professionally designed templates across various industries and customize them using an intuitive drag-and-drop editor. The platform handles all technical aspects including hosting, security, and maintenance, allowing creators to focus entirely on design and content.
AI-Powered Innovation
In 2025, Wix has significantly enhanced its capabilities with AI-powered tools. The platform now features an AI website builder that can automatically generate complete websites based on simple user inputs. By answering a few questions about your business or project, Wix AI creates a tailored site with pages, content, and design elements. These AI tools extend to generating custom images, text, layouts, product descriptions, and even SEO optimization.
Key Features and Functionality
Wix offers comprehensive features including advanced design capabilities with scroll effects and animations, built-in ecommerce functionality for online stores, integrated marketing and SEO tools, and access to over 800 apps for extended functionality. For advanced users, Velo by Wix provides custom coding capabilities with JavaScript for complex, custom functionalities.
Who Uses Wix?
The platform serves a diverse range of users including individuals creating portfolios, small businesses establishing their online presence, ecommerce entrepreneurs launching online stores, bloggers and content creators, and agencies managing multiple client projects. With its redesigned builder, clearer pricing structure, and advanced collaboration features, Wix continues to be an accessible yet powerful solution for anyone looking to establish a professional online presence without technical barriers.