What is the Wix app used for?

The Wix app is a mobile application designed to help website owners and businesses manage and grow their online presence from anywhere. It serves as a comprehensive mobile command center that enables you to run your website, online store, blog, and customer communications directly from your smartphone or tablet.

Core Purposes

The primary purpose of the Wix app is to provide on-the-go website management and business operations. Whether you're running an online store, managing bookings, engaging with customers, or publishing blog content, the app ensures you stay connected to your business 24/7.

Key Features and Capabilities

Website Management and Marketing

Access your website dashboard features directly from mobile, create and share social media posts, and build email marketing campaigns to reach your audience wherever you are.

Live Chat and Customer Engagement

Set up automatic greetings, chat live with site visitors to answer questions and close sales, and send coupons to boost conversions. The in-app chat feature enables real-time customer support that can significantly improve customer satisfaction.

Real-Time Analytics

View live site visitor statistics, track campaign performance and online store sales, and monitor blog readership and sharing metrics to make data-driven decisions.

E-commerce Store Management

Manage inventory and product uploads, process payments, fulfill orders, add tracking information, and create coupons and discounts. This makes running an online business from mobile seamless and efficient.

Blogging Tools

Draft, edit, and publish blog posts, notify followers of new content, and offer paid subscriptions for exclusive content—all from your mobile device.

Booking and Appointment Management

Manage bookings, calendar, sessions, and staff schedules. Accept commission-free payments, offer pricing plans, and check-in clients with ease.

Community and Group Management

Create and moderate groups or forums, upload articles, images, and videos for members, and receive notifications of community activity.

Restaurant-Specific Features

For restaurant owners, the app enables managing orders and reservations in real-time, updating menus instantly, and printing orders directly from your phone.

Creating Custom Branded Apps

Beyond the Wix management app, Wix also offers the ability to convert your website into a native mobile app for both iOS and Android. These branded apps provide push notifications, seamless updates, and enhanced customer engagement features like loyalty programs and personalized content.

Who Benefits from the Wix App

The Wix app is ideal for entrepreneurs, small business owners, bloggers, online store operators, service providers, and anyone managing a Wix website who needs flexibility and mobility. It adapts to the type of site you're building, providing specialized tools based on whether you're running stores, blogs, bookings, or communities.

In essence, the Wix app empowers you to manage operations, engage customers, promote content, and track performance—all from the palm of your hand.