What is the Wix app and what features does it offer?

The Wix app is a mobile application that allows business owners and entrepreneurs to manage their Wix websites and run their businesses directly from their smartphones. It serves as a comprehensive management tool that extends the functionality of Wix websites to mobile devices, enabling users to stay connected to their business operations from anywhere.

Core Functionality

The Wix app features a user-friendly interface designed for non-technical individuals, with seamless synchronization to existing Wix websites for streamlined data management. The platform provides extensive customizable design options, allowing businesses to tailor their mobile experience while maintaining consistent brand representation.

Website and Content Management

Users can manage their websites directly from the app, including creating and sharing social media posts to promote their offerings. The app also enables users to draft, edit, and share blog posts from their phone, notify audiences when publishing new content, and even offer paid subscription plans for exclusive blog content.

Customer Engagement and Communication

The Wix app includes live chat functionality that allows businesses to set up automatic greetings, reply instantly to visitor messages, and close deals directly through the app. The platform features in-app chat for real-time customer support and loyalty programs designed to reward customers and foster lasting relationships between brands and their audiences.

E-Commerce and Sales

For online businesses, the app enables users to manage inventory, upload product images, take payments, and fulfill customer orders with tracking numbers. Businesses can offer coupons and special discounts to boost sales, and the app includes various payment gateways and inventory management tools to ensure a smooth shopping experience.

Analytics and Performance Tracking

Users can view live statistics on site interactions in real-time, track which campaigns are bringing the most traffic, monitor online store performance across different time periods, and see how many people have read and shared blog content. The app includes analytical tools that provide insights into app performance and user behavior for strategic planning.

Bookings and Appointments

For service-based businesses, the app allows users to manage sessions, staff, and bookings calendars, get details on attendance, check in clients, accept commission-free payments, and offer pricing plans to boost revenue.

Community and Group Management

Users can create groups or forums around their business directly from their phone, approve new members, set group permissions, upload articles, images and videos, and receive notifications on group and forum activity.

Restaurant Management

For restaurant owners, the app provides notifications about new orders and reservations for real-time management, enables printing of incoming and past orders directly from the phone, and allows immediate menu updates when dishes become unavailable.

Additional Mobile App Creation Options

Beyond the management app itself, Wix also offers the App Builder, which allows users to create fully branded custom mobile apps for the App Store and Google Play. Additionally, Wix provides free readymade shared apps that come packed with features for bookings, communities, and sales, all managed from one connected back office.

Learn more about managing your site with the Wix mobile app.