About Wix

What are the design specifications and usage guidelines for the official Wix logo?

Understanding the Wix Logo Design and Guidelines

The official Wix logo features a distinctive circular symbol paired with text, available in two primary color variants: black on white background and white on black background. According to Wix Studio's brand guidelines, the logo must always be used as a complete "full logotype" - using the symbol alone is strictly prohibited.

Key Design Elements

Typography: The logo uses Wix Madefor, a custom typeface designed specifically for Wix. This font family includes three styles (Display, Text, Italic) and nine weights, optimized for readability and visual dynamism across various applications.

Scalability: Built as vector graphics, the Wix logo maintains perfect clarity at any size without quality loss, making it suitable for everything from website headers to printed materials.

Color Specifications

Wix enforces strict color rules for its official logo:

  • Only black or white variants are permitted
  • No other colors may be applied to the logo or its circular element
  • These restrictions apply specifically to the Wix brand logo, not to logos created by users through Wix's design tools

Usage Guidelines

What's Allowed:

  • Use the full logotype files exactly as provided
  • Maintain proper margins around all sides of the logo
  • Follow the official brand guidelines when referencing Wix Studio

What's Prohibited:

  • Altering logo colors or painting the logo/circle in any hue
  • Using the symbol in isolation without the accompanying text
  • Making any modifications to the provided logo files

Resources for Users

While these strict guidelines apply to the Wix brand logo itself, users creating their own logos through Wix Logo Maker enjoy complete creative freedom. The platform offers AI-powered design tools, unlimited customization options, and high-quality vector files that integrate seamlessly with Wix websites.

For comprehensive design assets and detailed brand guidelines, visit Wix's official design resources page to access all necessary materials for proper brand representation.