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How do I add Instagram videos to my Wix website?

There are several effective methods to add Instagram videos and Reels to your Wix website, ranging from simple direct embedding to using third-party widgets for more advanced features.

Method 1: Direct Instagram Embed (Free & Simple)

The quickest way to add a single Instagram video or Reel is using Instagram's native embed feature:

  1. Open Instagram on desktop and navigate to the video or Reel you want to embed
  2. Click the three dots (⋯) above the post and select "Embed"
  3. Copy the embed code provided by Instagram
  4. In your Wix Editor, click Add → Embed Code → Embed HTML
  5. Paste the Instagram embed code into the HTML box
  6. Resize and position the element as needed
  7. Click Apply and Publish your site

This method keeps Instagram's branding and is perfect for showcasing a single video post.

Method 2: Third-Party Widgets (Most Flexible)

For displaying multiple Instagram videos or creating a feed, third-party widgets offer superior customization. Popular options include SociableKit, Flockler, EmbedSocial, and Juicer:

  1. Create a free account with your chosen widget provider
  2. Connect your Instagram account to the widget platform
  3. Customize the layout, style, and content selection (Reels, feed posts, specific hashtags)
  4. Generate and copy your unique embed code
  5. In Wix Editor, add an HTML element to your page
  6. Paste the widget embed code
  7. Adjust the size and position, then publish

These widgets provide better mobile responsiveness, branding control, and the ability to display entire Instagram feeds with automatic updates.

Method 3: Wix Instagram Feed App

Wix offers a built-in Instagram Feed app available through the App Market:

  1. In the Wix Editor, click Add → Apps
  2. Search for Instagram Feed and add it to your site
  3. Connect your Instagram account when prompted
  4. Customize the feed's appearance and layout settings
  5. Position the app on your page and publish

While this method integrates seamlessly with Wix, it may have limited support for specific content types like Reels.

Best Practices for 2024

Choose the Right Method: Use direct embedding for single videos, third-party widgets for professional feeds, or the Wix app for quick integration.

Mobile Optimization: Instagram embeds automatically adapt to mobile screens, but widgets often provide better responsive design options.

Branding Control: Third-party widgets allow you to remove Instagram branding and keep visitors engaged on your site rather than redirecting to Instagram.

Performance: Embedded videos load on demand, so they won't significantly slow down your page load times.

Updates: Instagram's API and embed features evolve regularly, so check for updates to ensure continued functionality.

For more information about embedding content on your Wix site, visit Wix Support.