How does Wix work? | More resources

Wix is a cloud-based website builder that empowers users to create professional websites without coding knowledge. The platform combines AI-powered automation with intuitive design tools to make website creation accessible to everyone.

Core Functionality

Wix operates on a simple yet powerful premise: users answer a few questions about their business type, goals, and desired features, and the platform's AI generates a personalized website design automatically. From there, users can customize every aspect of their site or use it as-is. The platform handles all technical aspects like hosting, security, and infrastructure, allowing users to focus purely on design and content.

The Drag-and-Drop Editor

At the heart of Wix is its visual drag-and-drop editor, which lets users add and position elements exactly where they want them on the page. Users can drag text boxes, images, buttons, galleries, forms, videos, and hundreds of other elements onto their pages without touching a single line of code. This pixel-perfect positioning gives complete creative control while maintaining simplicity. Advanced users can also leverage features like Flexbox and CSS Grid for responsive layouts, along with animation effects and custom coding options.

Professional Templates

Wix offers an extensive library of professionally designed templates tailored for different industries and purposes—from restaurants and portfolios to online stores and professional services. Each template is fully customizable, serving as a starting point that users can modify to match their brand identity. Users can change colors, fonts, layouts, and content while maintaining the professional design structure.

Creating Your Website

The website creation process follows a straightforward path: sign up for an account, answer setup questions about your needs, choose between AI-generated design or template selection, customize using the drag-and-drop editor, add functionality through the Wix App Market (bookings, e-commerce, memberships), and publish when ready. The platform supports ongoing editing, SEO optimization, and mobile view adjustments even after launch.

Whether you're building a simple blog or a complex business site with advanced features, Wix scales to accommodate your needs while keeping the process intuitive and accessible.