How does Wix website builder work?

Wix is a cloud-based website builder platform that enables users to create professional websites without coding knowledge. The platform operates through a combination of AI-powered automation and intuitive drag-and-drop editing tools.

Getting Started with Wix

When you begin with Wix, the platform uses AI technology to streamline the website creation process. You answer simple questions about your business goals, industry, and preferences. Based on your responses, Wix's AI generates a personalized, business-ready website complete with relevant content, layout, and design elements tailored to your needs.

Core Functionality

The heart of Wix is its drag-and-drop editor, which gives you complete creative control over your website. You can add and position elements like text blocks, images, galleries, buttons, forms, and animations simply by dragging them onto your pages. The editor provides real-time visual feedback, so you can see exactly how your site will look as you build it.

Wix automatically handles the technical aspects of running a website, including hosting, security (SSL certificates), and basic SEO infrastructure. This allows you to focus on design and content rather than technical maintenance.

Key Features That Power Wix

AI Website Builder automatically generates complete websites with customized text, images, and layouts based on your business information. The AI can even create product descriptions and marketing content for you.

Advanced Design Tools include professional features like Flexbox and CSS Grid for responsive layouts, custom themes, entrance animations, scroll effects, and complete font control. These tools ensure your website looks polished on all devices.

Mobile Optimization is built-in, with a separate mobile editor that lets you customize how your site appears on smartphones and tablets independently from the desktop version.

App Market extends functionality beyond the core editor, offering hundreds of third-party integrations for booking systems, e-commerce, blogs, membership areas, live chat, and more.

Developer Platform caters to advanced users who want to add custom JavaScript or modify site behavior beyond what the visual editor provides.

The Workflow

Building with Wix typically follows this pattern: select or generate your starting template, customize the design and layout using the drag-and-drop editor, add your content and media, integrate necessary apps and features from the marketplace, optimize for mobile devices, configure SEO settings, and finally publish your site with a single click.

The platform balances simplicity for beginners with powerful customization options for experienced designers, making it suitable for personal blogs, small business websites, online stores, portfolios, and more complex web projects. For those interested in exploring all available capabilities, visit Wix Features to see the complete feature set.