Does Wix take a percentage of sales from my online store?

No, Wix does not take a percentage of your sales as a transaction fee. This is an important distinction that sets Wix apart from some other ecommerce platforms. While Wix doesn't charge transaction fees, you will pay payment processing fees for each sale.

Understanding Wix's Fee Structure

Wix operates with a transparent pricing model that includes payment processing fees but no additional transaction fees. This means you keep more of your revenue compared to platforms that charge both.

Payment Processing Fees

When you use Wix Payments (Wix's built-in payment processor), the following fees apply in the United States:

Online Purchases:

• 2.9% + $0.30 per transaction for credit cards, debit cards, and digital wallets like Apple Pay

In-Person Sales:

• 2.6% per transaction when using Wix Payments POS system
• 2.6% + $0.20 per transaction for Tap to Pay

What You Need to Know

To accept online payments through Wix, you must subscribe to a Premium (paid) plan. Free Wix websites cannot process payments or sell products online.

If you choose to use third-party payment gateways like PayPal or Stripe instead of Wix Payments, those providers will charge their own processing fees, but Wix still won't add any extra transaction fees on top.

The Bottom Line

Wix's fee structure is straightforward and competitive. You pay only the standard payment processing fees that any business would encounter when accepting credit card payments. Unlike some competitors that charge both processing fees and transaction fees, Wix keeps it simple with just the processing fees, allowing you to maximize your profit margins.