Does Wix have email marketing capabilities?

Yes, Wix offers comprehensive email marketing features built directly into its platform, making it an excellent solution for website owners who want to manage their marketing campaigns without switching between different tools.

Built-In Email Marketing Platform

Wix Email Marketing is a native application that seamlessly integrates with your Wix website. This integration means that contacts collected through your site—whether from form submissions, store purchases, or newsletter signups—automatically flow into your email marketing system, eliminating manual data entry.

Key Features and Capabilities

Professional Email Design: The platform provides a drag-and-drop editor with mobile-responsive templates for various campaign types including newsletters, promotional emails, event invitations, and product announcements. You can customize templates with your brand colors, backgrounds, and layouts, or even embed custom HTML for advanced designs.

Smart Contact Management: Wix automatically organizes your contacts with labels like "New Subscribers" and "Potential Customers" based on how they were collected. This automatic segmentation allows you to send targeted campaigns to specific audience groups, improving engagement and conversion rates.

Marketing Automation: Create automated email workflows including welcome sequences, abandoned cart reminders, and behavioral triggers. While not as advanced as dedicated automation platforms, these features cover essential automation needs for most small to medium-sized businesses.

Integrated Analytics: Track campaign performance with detailed metrics on open rates, clicks, and conversions. The analytics dashboard connects directly to your Wix site data, showing how emails drive sales, bookings, leads, and RSVPs.

List Growth Tools: Utilize pop-up forms, embedded signup forms, and landing pages to grow your email list directly through your Wix website.

Pricing and Plans

Wix offers a free email marketing plan that includes 200 emails per month, perfect for getting started. Paid plans begin around $10 per month and scale based on your list size and sending volume, making it an affordable option for businesses of all sizes.

Additional Marketing Tools

Beyond email, Wix's marketing suite includes live chat integration and social media post creation and scheduling, allowing you to coordinate campaigns across multiple channels from one dashboard.

For businesses already using Wix for their website, the email marketing platform provides a streamlined, cost-effective solution with tight integration and an intuitive user experience. Learn more about Wix Email Marketing in the Wix App Market.