Do you have to pay for Wix?

You do not have to pay to use Wix, as the platform offers a free plan that lets you create a website with basic features. However, upgrading to a paid plan is necessary if you want to unlock premium features, connect a custom domain, remove Wix ads, or run an online store.

Wix Free Plan

The free plan costs nothing and includes:

Basic website building tools

Wix branding and ads on your site

A Wix subdomain (for example, username.wixsite.com/sitename)

Limited storage and bandwidth

No online store checkout

This option works well for testing the platform or creating a simple personal site, but the Wix branding and subdomain make it less suited to professional business use.

Wix Paid Plans

Wix offers several premium plans, priced from roughly $17 to $159 per month when billed annually:

Light Plan (about $17/month): Removes Wix ads, includes a custom domain for the first year, and provides moderate storage. Best for personal websites and portfolios.

Core Plan (about $29/month): Adds increased storage, basic ecommerce features, support for multiple collaborators, and the ability to accept payments. A strong value for small online stores.

Business Plan (about $39/month): Offers more storage, standard ecommerce features, additional collaborators, and full payment acceptance. Well suited to growing online brands.

Business Elite Plan (about $159/month): Provides unlimited storage, advanced ecommerce and marketing tools, the highest collaborator limits, and priority support. Designed for established businesses with heavy ecommerce needs.

Enterprise Plan: Custom pricing with full customization, dedicated support, and enterprise-grade security for large organizations.

What You Get With Paid Plans

Upgrading to a paid plan unlocks:

A free custom domain for the first year (standard renewal rates apply afterward)

Removal of Wix ads

Increased storage and bandwidth

Ecommerce functionality such as accepting payments, managing shipping, and automated taxes

Team collaboration tools

Advanced marketing and analytics features

Professional email options

In summary, while you can start with Wix for free, most users who want a professional website with a custom domain will need at least the Light plan. For online stores, the Core plan is typically the minimum recommended tier. Compare current options at www.wix.com.