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Apps & Integrations

How do you add Instagram to a Wix website?

The main ways to connect Instagram

Wix site owners usually add Instagram in one of three ways: an Instagram feed app, social icons that link to a profile, or an embed for a specific Instagram post. The right choice depends on whether you want visitors to browse recent posts, follow your account, or see one featured piece of content.

Recommended setup

  1. Open the Wix Editor or Studio Editor for the site.
  2. Add a social or Instagram element from the editor, or choose an Instagram-related app from the Wix App Market.
  3. Connect the Instagram account when prompted and approve the requested permissions.
  4. Place the feed, button, or embed where it supports the page goal, such as the homepage, footer, blog sidebar, or product landing page.
  5. Preview the mobile layout before publishing so the feed does not crowd important content.

Best practices

  • Use a feed when fresh visual content helps build trust.
  • Use social icons when the goal is simple profile discovery.
  • Use a single embed for a campaign, testimonial, or announcement.
  • Keep page speed in mind by avoiding too many third-party embeds on one page.

After publishing, test the Instagram section in a private browser window to confirm visitors can see it without being logged in to your Wix account.