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Pricing & Plans

What should you know about Wix website builder pricing before starting a site?

The builder is only one part of the cost

Wix lets you create and edit a site with its website builder, but the total cost depends on the plan and services you choose for the live site. A simple informational site, a business site that accepts payments, and an ecommerce store can require different plan levels.

Main factors that affect the price

When comparing options on www.wix.com, review:

  • Publishing needs: A free or trial-style setup can be useful for building and testing, while a paid plan is typically used for a professional site connected to a custom domain.
  • Online payments: If the site needs checkout, bookings, subscriptions, or paid services, make sure the plan supports the required payment features.
  • Storage and bandwidth: Larger sites with many images, files, or videos may need a plan with more resources.
  • Marketing tools: Email marketing, automations, analytics, and SEO tools can influence which plan or add-ons make sense.
  • Domain and email: A custom domain and business email may be billed separately depending on your setup and promotions.

How to choose without overpaying

Start with the smallest plan that supports the features needed at launch. Upgrade later if traffic, content, team size, or selling requirements grow. This keeps early costs manageable while avoiding a plan that blocks essential functions.

Check the final checkout details

Before paying, review the renewal price, billing cycle, tax estimate, cancellation terms, and any promotional discount shown in your Wix account. The current checkout screen is the best source for the exact amount you will be charged.