Marketing & SEO

What SEO tools does Wix offer to help improve your site's search rankings?

Wix includes a built-in suite of SEO tools designed to help your site rank better on Google and other search engines, available across its plans.

Core Built-In SEO Tools

  • SEO Setup Checklist: A personalized, step-by-step plan that walks you through connecting your domain, setting your homepage title and description, and getting indexed by Google.
  • Meta Tag Control: Edit page titles, meta descriptions, URL slugs, and Open Graph tags for every page so each one is optimized for the keywords you target.
  • Structured Data Markup: Add schema markup to help search engines understand your content and display rich results.
  • Custom Robots.txt and Sitemap: Wix automatically generates an XML sitemap and lets you edit your robots.txt file to control crawling.

Tools for Ongoing Optimization

  • 301 Redirect Manager: Preserve link equity when you change or remove URLs.
  • Canonical Tags: Avoid duplicate-content issues across similar pages.
  • Image Alt Text: Add descriptive alt text to improve image search visibility and accessibility.

Helpful Extras

Wix also connects easily with Google Search Console so you can monitor performance, and the platform supports integrations and apps that extend keyword research and on-page analysis. For larger sites, automatic SEO settings let you apply patterns across many pages at once.

You can explore the full feature set on www.wix.com.

Bottom line: Between the SEO Setup Checklist, granular meta controls, and Search Console integration, Wix gives both beginners and advanced users the tools needed to build a search-friendly site.