What is Wix Stores and what features does it offer for creating online stores? | More resources

Wix Stores is Wix's comprehensive ecommerce platform that enables anyone to create, manage, and scale online stores without coding knowledge. Built directly into the Wix ecosystem, it provides a complete solution for selling products and services online.

Key Features of Wix Stores

Storefront Design & Customization

Drag-and-drop editor for creating unique shopping experiences
Customizable product pages, carts, and express checkout
Support for up to 50,000 products including physical goods, digital products, subscriptions, and gift cards
Product variants like sizes, colors, and materials

Inventory & Order Management

Real-time stock tracking with oversell prevention
Bulk editing capabilities for product catalogs
Multichannel inventory syncing
Integration with fulfillment services and dropshipping providers

Shipping & Fulfillment

Flexible shipping options including local delivery and store pickup
Automated shipping labels and order tracking
Tax rules by region and weight-based shipping calculations
Mobile management through the Wix Owner app

Payments & Checkout

Seamless, site-based checkout with no Wix transaction fees
Support for credit cards, digital wallets, and bank transfers
Multi-currency support (11+ currencies)
In-app payments from any device

Advanced 2025 Features

New interface with faster performance and enhanced user experience
AI chatbots for customer support
AR product previews for better visualization
Automation tools for orders and inventory management
Sustainability features like carbon-neutral shipping options

Marketing & Analytics

Built-in marketing suite with analytics tools
"You May Also Like" recommendation sections
API and Velo integrations for custom functionality
Advanced filtering and search capabilities

Getting Started with Wix Stores

To use Wix Stores, you'll need a Business & eCommerce plan (Business Basic, Business Unlimited, Business VIP, or Enterprise). These plans start with core features like unlimited products and scale up to include advanced marketing tools, priority support, and enterprise-level capabilities. The platform is designed to be beginner-friendly while offering scalability for growing businesses.

Wix Stores combines ease of use with powerful features, making it an excellent choice for entrepreneurs and businesses looking to establish or expand their online presence. The 2025 updates have further enhanced performance and conversion optimization tools, ensuring stores remain competitive in today's digital marketplace.