Features & Functionality

What types of integrations does Wix offer to extend website functionality?

Wix provides a comprehensive ecosystem of integrations that transform basic websites into powerful business platforms. These integrations connect your Wix site with external apps, services, and APIs to enable advanced functionality across multiple domains.

API-Based Integrations

Wix offers robust developer tools including REST APIs, JavaScript SDK, GraphQL, and Velo for custom integrations. These allow developers to access and manage site data like products, orders, contacts, bookings, inventory, and blogs. You can implement both inbound (pushing data to Wix) and outbound (retrieving from Wix) workflows, set up webhooks for real-time updates, and create service plugins for custom backend logic.

Wix App Market

The Wix App Market features over 500+ powerful web apps organized into intuitive categories:

  • Marketing Tools: Email automation (Omnisend), form builders (123 Form Builder), popup tools (Privy), and analytics platforms
  • Sell Online: Ecommerce solutions including print-on-demand (Printful), review systems (Kudobuzz), and inventory management
  • Services & Events: Booking calendars, event management, and reservation systems
  • Media & Content: Photo galleries, video players, podcast hosting, and virtual tours
  • Communication: Live chat, contact forms, and visitor engagement tools
  • Design Elements: Custom calculators, interactive maps, and UI enhancements

Business Solution Integrations

You can embed functionality directly into native Wix business solutions like Wix Stores (ecommerce), Wix Bookings (services), Wix Events, Wix Blog, and Wix Pricing Plans through specialized plugins that inject UI elements or backend capabilities.

No-Code Automation Platforms

For users without coding experience, platforms like Make (formerly Integromat), Zapier, and Outfunnel provide visual workflow builders to connect Wix with hundreds of other applications for marketing automation, contact syncing, and data workflows.

Custom Development Options

Advanced users can build bespoke integrations for multi-currency support, GDPR compliance, or headless commerce setups that link Wix's backend to external frontends.

These integrations are accessible through the Wix dashboard, developer documentation at dev.wix.com, and the App Market interface, making it easy to extend your site's capabilities without starting from scratch.