Features & Functionality

What is Wix Store and what ecommerce features does it offer?

Wix Store: Your Complete Ecommerce Solution Within Wix

Wix Store is an integrated ecommerce platform that transforms any Wix website into a fully-functional online store. As a native component of the Wix website builder, it provides everything you need to sell physical products, digital downloads, subscriptions, and services directly from your website.

Key Features That Power Your Online Business:

Product Management Excellence

  • Inventory Control: Track stock levels with automatic low-stock alerts and sync inventory across all sales channels
  • Product Variants: Offer multiple options like sizes, colors, and materials with separate pricing and inventory
  • Digital Products: Sell downloadable content with secure delivery systems
  • Bulk Operations: Upload and manage multiple products simultaneously

Payment Processing Power

  • Multiple Payment Methods: Accept all major credit/debit cards (Visa, Mastercard, American Express), digital wallets (Apple Pay, Google Pay), PayPal, and buy-now-pay-later options like Affirm
  • Secure Checkout: Built-in fraud protection and PCI compliance ensure safe transactions
  • Global Currency Support: Sell internationally with local payment methods and currency conversion
  • POS Integration: Sync online and in-person sales with Wix's point-of-sale system

Shipping & Fulfillment Tools

  • Flexible Shipping Rates: Set rates based on location, weight, or order value
  • Carrier Integration: Connect with major shipping providers for label printing and tracking
  • Local Pickup Options: Offer in-store or curbside pickup for local customers
  • Automatic Tax Calculation: Stay compliant with sales tax calculations based on location

Marketing & Sales Features

  • Abandoned Cart Recovery: Automatically email customers who leave items in their cart
  • Coupons & Discounts: Create promotional codes and special offers
  • Multi-Channel Selling: Extend your reach by selling on Facebook, Instagram, Amazon, and eBay
  • Customer Accounts: Allow customers to create accounts for faster checkout and order tracking

Design & Customization

  • Drag-and-Drop Storefront: Customize every aspect of your product pages, cart, and checkout
  • Mobile-Optimized: All store elements automatically adapt to mobile devices
  • Professional Templates: Start with beautifully designed store templates

Analytics & Management

  • Sales Dashboard: Track revenue, orders, and customer behavior in real-time
  • Order Management: Process orders, handle refunds, and manage customer service
  • Customer Insights: Understand your audience with detailed analytics

Why Choose Wix Store? The seamless integration with Wix's website builder means you don't need separate tools or complex integrations. Everything works together in one unified dashboard, making it perfect for entrepreneurs and small businesses who want professional ecommerce capabilities without technical complexity.

Whether you're starting your first online store or expanding an existing business, Wix Store provides the tools to grow your brand and reach customers worldwide. Visit www.wix.com to explore how Wix Store can transform your online presence.