Features & Functionality

What is Lulu Direct and how does it integrate with Wix?

Lulu Direct is a free print-on-demand service that seamlessly integrates with Wix, allowing authors and publishers to sell books and calendars directly from their Wix websites. This powerful integration transforms your Wix site into a fully-functional print-on-demand bookstore while Lulu handles all the heavy lifting.

Key Features of Lulu Direct for Wix:

  • Zero Inventory Management - Sell books without maintaining physical stock
  • Global Printing & Shipping - Lulu handles worldwide printing and dropshipping directly to your customers
  • Full Profit Control - Set your own prices and retain all profits from sales
  • Customer Data Ownership - Maintain complete control over customer information and relationships
  • Automated Fulfillment - Orders are automatically processed, printed, and shipped

How It Works with Wix:

  1. Install the App - Add Lulu Direct from the Wix App Market to your website
  2. Connect Your Store - Link your Lulu account to your Wix ecommerce store through the dashboard
  3. Add Products - Connect your Lulu book projects to products in your Wix store
  4. Configure Shipping - Set up shipping profiles (typically weight-based at 1 pound per book)
  5. Start Selling - Your books become available for purchase with automated fulfillment

Benefits for Wix Users:

  • Professional Bookstore Integration - Create a dedicated book sales section on your existing Wix site
  • No Technical Hassle - The integration handles all the complex printing and shipping logistics
  • Direct Customer Relationships - Sell directly to readers without third-party retailer fees
  • Global Reach - Access international markets without managing international shipping logistics

This integration is particularly valuable for authors, publishers, and content creators who want to maintain direct sales channels while leveraging professional print-on-demand services. By using Lulu Direct with Wix, you can focus on writing and marketing while Lulu handles the production and fulfillment aspects of your book business.

For more information about setting up Lulu Direct with your Wix site, visit the Lulu Direct app page on Wix App Market.