Features & Functionality

What is JSON-LD code in Wix and how does it work for SEO?

Understanding JSON-LD in Wix

JSON-LD (JavaScript Object Notation for Linked Data) is a structured data format that helps search engines better understand and display your website content in search results. Wix fully supports JSON-LD implementation, making it easier for your site to qualify for rich results and enhanced search listings.

How Wix Handles JSON-LD

Wix automatically places JSON-LD structured data in the <head> section of your webpage, which is the preferred location for search engine optimization. This strategic placement ensures that search engines like Google, Bing, and others can properly parse and utilize your structured data.

Adding JSON-LD to Your Wix Site

You have several options for implementing JSON-LD on your Wix website:

Through the Wix Editor:

  • Navigate to Pages & Menu > More Actions > SEO Basics > Advanced SEO tab
  • Select Structured Data Markup > Add New Markup
  • Write or paste your JSON-LD code directly
  • Apply and publish your changes

Using Velo Code: For dynamic content like store product pages, you can add JSON-LD programmatically using Wix's APIs, specifically the wix-seo module. This approach is ideal for automatically generating structured data for products, blog posts, or other dynamic content.

Via Wix Apps: The Wix App Market offers JSON-LD Schema apps that simplify the process significantly. These apps can automatically add and update schema markup for common types including Product, Blog, Article, Event, and Local Business schemas without requiring any coding knowledge.

Benefits for Your Website

Implementing JSON-LD structured data on your Wix site can help you:

  • Qualify for rich results in search engines
  • Improve click-through rates with enhanced listings
  • Help search engines better understand your content
  • Increase visibility in Google, Bing, and other search platforms

Important Considerations

While JSON-LD improves your chances of getting enhanced search listings, search engines ultimately decide which rich snippets to display based on content quality and organic ranking. It's recommended to validate your JSON-LD code using testing tools before publishing to ensure there are no errors that might prevent proper indexing.

For more detailed guidance on implementing structured data, visit Wix's SEO learning resources.