What does Wix Studio cost for building and managing websites?

How Wix Studio pricing works

Wix Studio pricing depends on the plan, billing cycle, location, and the features you need. Wix can update plan names, prices, storage, bandwidth, and included business tools, so the most reliable source is the official Wix pricing page while you are signed in or browsing from your region.

What affects the final cost

• Publishing needs: A premium plan is typically required when you want to connect a custom domain and remove Wix branding.
• Business features: Selling products, accepting payments, bookings, subscriptions, or advanced marketing tools may require a plan that supports those features.
• Workspace needs: Agencies and freelancers should consider how many client sites, collaborators, and handoff workflows they manage.
• Billing cycle: Annual billing often differs from month-to-month billing, and promotions can change the first-term price.

How to choose a plan

List the features the site must have before picking a plan. For a brochure site, focus on domain connection, storage, and branding. For an online store or service business, confirm ecommerce, payment, booking, and automation support before upgrading.

Practical tip

Build the site first, then upgrade when you know which features are actually required. That helps avoid paying for a higher plan before the site structure, integrations, and launch checklist are clear.