What does the Wix email marketing tool help you do for your website?

Manage campaigns from the same platform as your site

The Wix email marketing tool helps site owners create, send, and track email campaigns without moving to a separate marketing system. It is useful for announcing new products, sharing blog posts, promoting services, reminding customers about events, or keeping subscribers updated.

Build and send branded emails

You can start from a template, add your own text and visuals, and connect the message back to pages on your Wix site. This keeps the campaign aligned with your website design and makes it easier for subscribers to take action.

Common campaign uses include:

• Newsletters for regular updates
• Promotional emails for sales or limited-time offers
• Event announcements for registrations or reminders
• Customer updates for business news or service changes

Track performance after sending

Email marketing is more useful when you review results. Pay attention to opens, clicks, unsubscribes, and which links get the most engagement. Use that data to improve future subject lines, timing, offers, and calls-to-action.

Keep your list healthy

Send to people who have agreed to hear from you, avoid over-emailing, and make each message valuable. A smaller engaged list often performs better than a large list that rarely opens your emails.