Image alt text checklist for Wix SEO and accessibility

Alt text is one of the easiest SEO and accessibility improvements to overlook on a Wix website. It is small, but it touches product discovery, image search, screen readers, and the quality of your page content. Use this checklist when updating your image library.

Write alt text for these images first

• Product photos.
• Service examples and before-and-after photos.
• Portfolio or gallery images.
• Blog post feature images.
• Images that explain an important process, location, person, or result.

Skip or simplify these images

Pure decoration does not need heavy descriptive copy. If an image is only a background pattern, divider, or visual flourish, keep the alt text empty or minimal depending on how the image is implemented. Useful images should be described; decorative images should not distract screen reader users.

Quality checklist

• Does the alt text describe what is visible?
• Would it make sense if the image failed to load?
• Would it help someone using a screen reader?
• Does it avoid repeating the same keyword across many images?
• Does it match the surrounding page content?

How AI helps

SEO for Images: AI Alt Text can generate a useful first draft quickly. The final step should still be a review. Add details that the AI may not know, such as product names, location, material, style, model, event, or service type.

A small weekly habit works well: update alt text for ten important images, starting with the pages closest to revenue or leads.