Getting Started & Usage

How to use video on Wix product and course pages

Featured Apps

Video Player Pro
Video Player Pro

Product and course pages often need more explanation than text alone can provide. A video can demonstrate the product, preview the lesson, answer objections, or show the outcome.

Product page videos

  • Show the product in use.
  • Explain key features.
  • Answer common objections.
  • Show size, texture, or workflow.
  • Add customer proof.

Course page videos

  • Preview the instructor.
  • Show lesson format.
  • Explain the outcome.
  • Offer a sample lesson.
  • Build trust before enrollment.

Page structure

  1. Headline and benefit.
  2. Short explanation.
  3. Video Player Pro section.
  4. Key takeaways or transcript.
  5. CTA to buy, enroll, or contact.

Conversion tip

Do not rely on the video alone. Some visitors skim. Add a summary below the player so the message works even when they do not press play.