How to audit missing image alt text on a Wix site

A Wix site can collect missing image alt text over time as new blog posts, product pages, galleries, and landing pages are added. A simple image alt text audit helps you find the gaps and fix the pages where better descriptions can support accessibility and SEO.

Start with high-value pages

• Homepage.
• Product and collection pages.
• Service pages.
• Portfolio or gallery pages.
• Blog posts that already receive search traffic.

What to look for

• Images with empty alt text that are meaningful.
• Images with duplicate alt text across a gallery.
• Alt text that says only image, photo, logo, or screenshot.
• Alt text stuffed with repeated keywords.
• Descriptions that do not match the visible image.

A practical cleanup workflow

Open one page at a time and list the images that need better descriptions. Use SEO for Images: AI Alt Text to generate draft descriptions, then edit each one for the page context. Work in batches so the task stays manageable.

How often to audit

For active blogs and stores, review image alt text monthly. For smaller service sites, a quarterly audit is usually enough. The best habit is to add alt text whenever a new image is uploaded so the cleanup work does not pile up.