Getting Started & Usage

How to add a wishlist to a Wix store

A wishlist helps shoppers save products they are interested in but not ready to buy. Wishlist: Helps Convert Orders can support repeat visits, product comparison, gift planning, and delayed purchase decisions on Wix stores.

Why wishlists help

  • Shoppers can save products for later.
  • Visitors can compare options.
  • Gift shoppers can build lists.
  • Returning customers have a reason to come back.
  • Stores can reduce lost interest from undecided visitors.

Setup workflow

  1. Add Wishlist: Helps Convert Orders from the Wix App Market.
  2. Place wishlist actions near product cards or product pages.
  3. Check saved item behavior.
  4. Preview on desktop and mobile.
  5. Test with real products before publishing.

Best first pages

  • Product detail pages.
  • Collection pages.
  • Gift guide pages.
  • Sale pages.
  • New arrival pages.

Conversion tip

Make wishlist actions easy to notice but not more prominent than Add to Cart. The wishlist supports consideration; the cart still handles ready-to-buy intent.