How to add a wishlist to a Wix store
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A wishlist helps shoppers save products they are interested in but not ready to buy. Wishlist: Helps Convert Orders can support repeat visits, product comparison, gift planning, and delayed purchase decisions on Wix stores.
Why wishlists help
- Shoppers can save products for later.
- Visitors can compare options.
- Gift shoppers can build lists.
- Returning customers have a reason to come back.
- Stores can reduce lost interest from undecided visitors.
Setup workflow
- Add Wishlist: Helps Convert Orders from the Wix App Market.
- Place wishlist actions near product cards or product pages.
- Check saved item behavior.
- Preview on desktop and mobile.
- Test with real products before publishing.
Best first pages
- Product detail pages.
- Collection pages.
- Gift guide pages.
- Sale pages.
- New arrival pages.
Conversion tip
Make wishlist actions easy to notice but not more prominent than Add to Cart. The wishlist supports consideration; the cart still handles ready-to-buy intent.
