How racing games can improve time on site for Wix pages

Racing games can increase time on site when they give visitors a quick challenge and a reason to replay. The effect is strongest when the game supports the page theme.

Why racing games hold attention

• Rules are easy to understand.
• Scores create repeat attempts.
• Speed creates excitement.
• Competition encourages sharing.
• Short sessions fit web browsing.

Where to use them

• Campaign landing pages.
• Event pages.
• Fan sites.
• Youth programs.
• Interactive brand pages.

Avoid

• Putting games before essential information.
• Using a game where visitors need a serious task.
• Letting the game slow the page.
• Forcing everyone to play before taking action.

Measurement ideas

• Game starts.
• Completion rate.
• Time on page.
• Clicks after gameplay.
• Signups from the game section.