How does SMS marketing work on Wix and how can I send text campaigns to my customers?

Wix supports SMS as part of its marketing and automation tools, letting you reach customers directly on their phones with timely, high-visibility messages. Because text messages tend to be opened quickly, SMS is useful for reminders, promotions, and time-sensitive updates.

Where SMS fits in Wix

SMS messaging on Wix is typically used in two ways:

• Automations that trigger a text based on customer actions, such as a booking confirmation, an appointment reminder, or an order update
• Marketing messages that promote sales, launches, or events to customers who have opted in

Setting up SMS automations

In the Automations section of your dashboard, you can build a flow that sends a text when a specific trigger occurs. For example:

• A customer books an appointment, and you send a confirmation and later a reminder
• A shopper completes a purchase, and you send an order or shipping update
• A visitor submits a form, and you follow up with a text

You choose the trigger, set any delay, and write the message that gets sent automatically.

Getting customer consent

SMS marketing depends on permission. Make sure customers have agreed to receive texts, for example through a checkbox on a form or at checkout. Always include a way to opt out, and keep messages relevant so subscribers stay engaged and you remain compliant with local regulations.

Writing effective texts

Text messages are short, so keep them focused:

• Lead with the most important information
• Include a single, clear call to action or link
• Add your business name so recipients know who is texting
• Avoid sending too frequently

Availability and plans

SMS features, sending regions, and any associated costs can vary, so review the current details on www.wix.com to confirm what is available for your account and location before launching a campaign.