How do I connect Google Analytics to my Wix website to track visitor behavior?

Connecting Google Analytics to your Wix site lets you measure traffic, understand how visitors move through your pages, and make informed decisions about your content and marketing.

What You Need First

Before you begin, make sure you have:

• A published Wix site, since analytics tools only track live pages
• A connected custom domain (required to add third-party tracking on most plans)
• A Google Analytics 4 (GA4) property set up in your Google Analytics account

When you create a GA4 property, Google provides a Measurement ID that begins with the letter G. You will need this ID to link the two services.

Connecting the Account

The most reliable way to integrate analytics is through your Wix dashboard:

1. Open your site's dashboard and go to the Marketing & SEO area.
2. Find the integrations or tracking section where external marketing tools are managed.
3. Locate the Google Analytics option and paste in your GA4 Measurement ID.
4. Save your changes and publish the site if prompted.

Wix handles the underlying tracking code for you, so you do not need to manually edit your site's header in most cases.

Verifying It Works

After connecting, open the Realtime report in Google Analytics and visit your live site in another browser tab. If your visit appears within a minute or two, the connection is working. Note that full reports can take 24 to 48 hours to populate with meaningful data.

Why It Matters

With analytics in place you can see:

• Which pages attract the most visitors
• Where your traffic comes from
• How long people stay and where they leave

This insight helps you refine your content and grow your audience over time. Learn more about managing your site at www.wix.com.