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Features & Functionality

How can I integrate Mailchimp with my Wix website?

Integrating Mailchimp with your Wix website is straightforward and connects your email marketing directly to your site's data. Here are the main ways to set it up.

Official Mailchimp for Wix integration

The most direct method is Mailchimp's official "Mailchimp for Wix" integration. This native solution automatically imports your Wix data, including contacts, leads, subscribers, and ecommerce information, directly to your Mailchimp audience.

Connect through your Wix dashboard

From your Wix dashboard you can link Mailchimp under marketing integrations, authorize the connection, and choose which audience receives new contacts. Once connected, new form submissions and subscribers sync automatically.

Tips for a clean setup

Map your Wix form fields to the matching Mailchimp audience fields so data stays organized, and send a test subscription to confirm contacts flow through before you rely on it. For the latest setup steps, see the official guidance at www.wix.com.