Wix Mailchimp Integration: Your Complete Guide for 2024

Integrating Mailchimp with your Wix website has become more streamlined than ever, offering multiple pathways to connect your email marketing with your website's data. Here's what you need to know about the current integration options.

Official Mailchimp for Wix Integration

The most direct method is through Mailchimp's official "Mailchimp for Wix" integration. This native solution automatically imports your Wix data—including contacts, leads, subscribers, and e-commerce information—directly to your Mailchimp audience.

Key features include:

• Automatic data syncing of contacts, orders, and customer information
• E-commerce marketing capabilities like abandoned cart emails and dynamic product recommendations
• Predictive segmentation to target high-conversion customers
• Multi-channel automations for email, SMS (US paid plans only), and social media
• AI-powered content creation using Mailchimp's Intuit Assist for personalized emails

Setup process: Simply navigate to Mailchimp's Integrations section, select Wix, connect your accounts, grant permissions, and start syncing your data.

Wix App Market Solutions

For additional functionality, explore third-party apps in the Wix App Market:

• Mailchimp Email Marketing by PoCo - Offers easy integration with existing embedded forms
• PurpleBear MailChimp Forms - Provides customizable form interfaces for lead collection

These apps typically require adding them through your Wix Editor's "Add Apps" section, granting permissions, and following setup prompts for automatic subscriber synchronization.

No-Code Automation Platforms

For more complex workflows, consider using automation tools like Zapier or Integrately. These platforms allow you to create triggers based on Wix events (form submissions, new members, purchases) that automatically perform actions in Mailchimp (adding subscribers, creating campaigns, updating tags).

Important Considerations

• Plan compatibility: Features vary based on your Mailchimp plan (Essentials, Standard, Premium)
• Data security: Always review permissions carefully during setup
• Reliability: Official Mailchimp methods generally offer the most reliable integration
• Older methods: Some older guides mention Wix Dashboard Automations, but the official Mailchimp integration is now the recommended approach

For the most current setup instructions and feature details, visit Mailchimp's Wix integration page or explore the Wix App Market directly to find the solution that best fits your specific needs.