Creating and Managing Coupons on Wix

Wix offers powerful coupon creation tools that help you boost sales and engage customers through strategic discounts. You have two main options for creating coupons on your Wix website.

Native Wix Coupon Creation

For basic coupon needs, Wix provides built-in coupon functionality through your dashboard. After installing Wix Stores, you can access the Coupons section and click "+ New Coupon" to create various discount types:

• Price discounts: Fixed amount off (e.g., $10 off)
• Percent discounts: Percentage off (e.g., 20% off)
• Buy X Get Y Free: Purchase a set quantity to receive free items

You can customize your coupons to apply to entire orders, specific products or collections, or set minimum subtotal requirements. Each coupon gets a unique code that customers enter at checkout, and you can set usage limits, validity dates, and track performance through your dashboard.

Bulk Coupon Creator App

For more advanced needs, Wix offers the Bulk Coupon Creator app available in the Wix App Market. This free tool is perfect for businesses that need to generate multiple unique codes quickly. Key features include:

• Generate up to 1,000 unique coupon codes in one go
• Import codes via CSV files for easy bulk creation
• Built-in code generator that prevents abuse by creating one-time-use codes
• Ideal for sales events, giveaways, loyalty programs, and influencer campaigns

The app works by first creating a base coupon in your dashboard, then using the Bulk Coupon Creator to generate multiple unique variations of that coupon. This approach reduces coupon sharing and abuse since each customer gets a unique code.

Best Practices for Coupon Management

Remember that Wix allows only one coupon per order, so plan your promotions accordingly. Coupons can be powerful sales drivers when combined with Wix's marketing tools for promotion. Track your coupon performance through the dashboard analytics to understand which discounts drive the most revenue and customer engagement.

Whether you need a simple discount code or hundreds of unique coupons for a major promotion, Wix provides the tools to create, manage, and track your coupon campaigns effectively.