Features & Functionality

How can I add and customize an Instagram feed on my Wix website?

Adding an Instagram feed to your Wix website is straightforward with multiple options available for different needs. Wix offers both native and third-party solutions to display your Instagram content seamlessly.

Native Wix Instagram Feed App

Wix provides a built-in Instagram Feed app that you can add directly from the Wix Editor. To install it:

  1. Open your Wix Editor and navigate to the page where you want the feed
  2. Click "Add Apps" (the plus icon) on the left sidebar
  3. Search for "Instagram Feed" and select "Add to Site"

Once added, you'll need to connect your Instagram account by clicking the app, going to Settings, and selecting "Connect Personal Account" or "Connect Business/Creator Account." Business or Creator accounts are recommended for advanced features, though personal accounts still work for basic functionality.

Key Features of Wix's Native App

  • Automatic Updates: Your feed updates automatically with new posts
  • Easy Customization: Resize and reposition the feed directly in the editor
  • Multiple Feeds: Add multiple app instances for different Instagram accounts or feeds
  • No Coding Required: Simple setup without technical knowledge needed

Third-Party Integration Options

For more advanced customization, several third-party services integrate with Wix:

Instagram Post Feed is the perfect tool for creators, influencers, and businesses looking to seamlessly integrate their Instagram posts into websites and digital platforms.

Elfsight Instagram Feed offers extensive customization options including different templates, full styling control, and multi-source feeds. You can customize your feed in their editor and embed it using an HTML iframe.

Juicer provides hashtag and user filtering, custom CSS, moderation tools, and automatic theme matching to your site's design.

SociableKIT offers free Instagram hashtag feed integration with simple embed code setup.

Best Practices for Instagram Feed Integration

  1. Use Business/Creator Accounts: While personal accounts work, Business or Creator Instagram accounts provide better API access and more features
  2. Consider Your Layout: Place your Instagram feed where it complements your site's design - common locations include homepage, gallery pages, or contact sections
  3. Keep It Updated: Regularly post to Instagram to keep your website content fresh
  4. Mobile Optimization: Ensure your feed displays properly on mobile devices

For the most current information on Instagram feed integration options, visit the Wix App Market.