GPT conversations vs scripted chatbots on Wix

Scripted chatbots and GPT conversations are both useful, but they fit different support styles. Scripted bots are predictable. GPT conversations are more flexible.

Use scripted chatbots when

• Questions are predictable.
• Routing matters.
• You need strict answer control.
• Support policies must be followed exactly.

Use GPT conversations when

• Visitors ask varied questions.
• Exploration matters.
• Education is part of the page.
• You want flexible guidance.

Combined workflow

Use GPT conversations for exploration and scripted flows for account support, routing, or strict business processes.

Decision rule

Choose Chat: GPT based conversations when the page benefits from open-ended help rather than a rigid decision tree.