Exit lightbox checklist before publishing on Wix

Before publishing an exit lightbox, test whether it helps the visitor journey. A poorly timed pop-up can reduce trust, while a relevant one can save conversions.

Message checks

• Headline is specific.
• Offer matches the page.
• CTA is clear.
• Copy is short.
• Close option is easy to find.

Behavior checks

• Trigger timing feels reasonable.
• Mobile layout works.
• Lightbox does not appear too often.
• Forms are short if included.
• The follow-up action works.

Conversion checks

• Main page CTA remains clear.
• Offer does not conflict with pricing.
• Tracking is set up where relevant.
• Support team can handle responses.

Best practice

Use Leave Site: Show Lightbox as a recovery tool, not a replacement for improving the main page offer.