Best wishlist placement for Wix product pages

Wishlist placement affects whether shoppers actually use the feature. If the action is hidden, visitors forget it exists. If it is too dominant, it competes with the main purchase button.

Product page placement

• Near Add to Cart, but visually secondary.
• Close to product images or title.
• Visible without heavy scrolling.
• Easy to tap on mobile.
• Consistent across product pages.

Collection page placement

• Use a small icon or clear save action.
• Keep product cards stable when saving.
• Avoid covering product images.
• Make saved state obvious.

Mobile checklist

• Tap target is large enough.
• Action does not overlap sticky checkout buttons.
• Saved state is clear.
• Wishlist page is easy to find later.

Conversion tip

A wishlist action works best when it feels effortless. The shopper should not need to create a complicated account flow before expressing interest unless your store requires it.