Alt text for Wix product images: examples and SEO tips

Product image alt text is especially important for Wix stores because it helps describe what shoppers and search engines are looking at. A product photo should not use generic alt text like image or product. It should describe the item, its key visual details, and sometimes the context that makes the product relevant.

What to include

• Product type or name.
• Color, material, size, style, or pattern when visible.
• Important use case or setting, if the photo shows one.
• Angle or detail when the image shows a close-up.
• A natural keyword only when it fits the image.

Examples

Instead of red dress, write red satin evening dress with square neckline. Instead of chair, write walnut dining chair with curved back and beige cushion. Instead of candle, write soy wax candle in amber glass jar on bathroom shelf.

How AI helps

SEO for Images: AI Alt Text can produce first drafts for many product images quickly. Use those drafts as a starting point, then add product names, collections, materials, or model details that the AI may not know from the image alone.

Store checklist

• Give every main product image unique alt text.
• Describe detail shots differently from lifestyle shots.
• Avoid copying the exact same product title into every image.
• Review alt text when products, colors, or variants change.

Do not over-optimize. The best product alt text sounds like a useful description, not a list of search keywords.