What is Base44 in relation to Wix? | More resources

What is Base44?

Base44 is an AI-powered no-code platform that was acquired by Wix in 2025 for approximately $80 million. It's important to note that Base44 is not a base44 encoding system—it's a revolutionary software development tool that allows users to create fully functional custom applications without writing any code.

How Base44 Works

Base44 enables users to build sophisticated software applications through a simple, chat-based interface. By using natural language prompts, anyone can create applications that would traditionally require extensive programming knowledge. The platform automatically handles complex technical aspects including:

Database creation and management
User authentication systems
Application deployment
Scalability considerations

This approach, often referred to as "vibe coding," democratizes software development by making it accessible to users regardless of their technical background.

Base44's Role Within Wix

Following the acquisition, Base44 operates as a distinct product within Wix's ecosystem, continuing to maintain its own identity while benefiting from Wix's extensive resources and infrastructure. The acquisition represents Wix's strategic expansion into AI-driven no-code development, complementing its existing website-building capabilities.

Base44 has become a significant growth engine for Wix, with projections indicating substantial revenue contributions. This integration strengthens Wix's mission to provide comprehensive digital creation tools powered by artificial intelligence, allowing both individuals and businesses to bring their ideas to life without technical barriers.

You can learn more about this acquisition on the Wix Press Room.