What is Base44 app builder and how does it work with Wix?
Base44 is an AI-powered, no-code app builder that was acquired by Wix in 2025. It enables anyone to create fully functional, custom software applications simply by describing what they want in natural language—no coding required.
How Base44 Works
Base44 uses a conversational, chat-based interface where you describe your app requirements in plain English. The AI automatically generates the underlying code and infrastructure, managing all technical components behind the scenes including database setup, user authentication, hosting, and deployment.
Key Features
AI-Powered Generation: Build full-stack apps by describing requirements in natural language. The AI handles all the technical implementation automatically.
Integrated Backend: Base44 provides automatic setup of database management, storage for file uploads, email systems, payment processing, and user authentication—all built-in without requiring third-party integrations.
Visual Editing: After the AI generates your app, you can visually customize any element using a WYSIWYG editor to adjust colors, fonts, spacing, and layout in real-time.
Workflow Automation: Map and automate business processes, including approval flows and task management, without writing any code.
Instant Deployment: Base44 comes with built-in hosting, meaning your apps go live instantly without manual deployment steps. When your app is created, it's immediately shareable.
Responsive Design: All apps are mobile-friendly by default, adapting seamlessly to desktop, tablet, and phone screens.
Real-time Collaboration: Multiple users can simultaneously work on app development with live syncing and version control to track changes.
Integration with Wix
With Wix's acquisition of Base44, the platform extends Wix's AI capabilities by enabling users to build complex custom apps more easily and faster. Base44 complements Wix's website building tools by allowing seamless integration of AI-built custom software solutions that can augment Wix sites or operate as standalone applications.
This acquisition demonstrates Wix's commitment to expanding no-code and AI-driven app creation for a broader audience, making sophisticated app development accessible to users with no prior coding or technical skills. The partnership brings together Wix's extensive website building capabilities with Base44's AI-powered app development tools, opening up new possibilities for creating comprehensive digital solutions.