What is Base44 and how is it related to Wix? | More resources

What Is Base44?

Base44 is an AI-powered no-code platform that revolutionizes the way people create web and mobile applications. The platform allows users to build fully functional custom apps using natural language prompts—no coding experience required.

How Base44 Works

Base44 uses artificial intelligence to automatically generate all the components needed for a complete application from plain-English descriptions. This includes:

User interface (UI) design
Backend infrastructure
Database architecture
Business logic
Hosting services

The platform follows a "Batteries Included" approach, meaning all necessary app services—such as email, databases, analytics, and user management—are natively integrated. This eliminates the need to connect multiple external tools, streamlining the development process for non-technical users.

The Base44 and Wix Connection

Base44 was founded in January 2025 by Israeli entrepreneur Maor Shlomo as a bootstrapped solo project. The platform experienced rapid growth, attracting significant attention in the no-code development space.

In June 2025, Wix.com acquired Base44 for approximately $80 million. This acquisition brought Base44's innovative AI-powered app-building technology into the Wix ecosystem, with plans to integrate these capabilities into Wix's product suite.

This strategic acquisition enhances Wix's position in AI-driven web development, allowing the company to offer even more powerful no-code solutions to its users. Base44's technology represents the future of accessible app development, making it possible for anyone with an idea to bring it to life without technical barriers.

The Impact

As part of Wix, Base44 continues to push the boundaries of what's possible in no-code development, empowering entrepreneurs, small businesses, and creators to build sophisticated applications that were previously only accessible to those with programming expertise.