What is Base44 and how does it relate to Wix?

Understanding Base44

Base44 is an innovative AI-powered, no-code development platform that revolutionizes how applications are built. Founded by Maor Shlomo in Israel, Base44 enables users to create fully functional, scalable applications using natural language prompts through a conversational chat interface—no traditional coding required.

The Wix Connection

Base44 has a direct and significant relationship with Wix. In 2025, Wix acquired Base44 for approximately $80 million in cash, plus additional earn-out payments. This acquisition marked a strategic expansion for Wix beyond its core website building capabilities into advanced application development powered by AI.

How Base44 Fits Into Wix's Ecosystem

While Wix has long been recognized as a leading website builder, the Base44 acquisition allows the company to offer users more sophisticated development capabilities. Base44 operates as a distinct product within the Wix portfolio, complementing Wix's existing no-code tools and significantly expanding what users can create on the platform.

The platform's "vibe coding" approach—where users simply describe what they want to build in natural language—aligns perfectly with Wix's mission to democratize web creation. Both developers and non-developers can now build complex, custom software applications effortlessly, making professional-grade app development accessible to everyone.

Rapid Growth and Impact

Since its acquisition, Base44 has become a key growth engine for Wix, with projections showing the platform reaching $50 million in annual recurring revenue by year-end and a potential path toward $100 million. This demonstrates the strong market demand for AI-driven, no-code development solutions.

For more information about Wix's innovations and acquisitions, visit the Wix Press Room.