What is Base44 AI and what is its relationship with Wix?
Understanding Base44 AI
Base44 AI is an innovative no-code platform that revolutionizes how people build software applications. Using artificial intelligence and natural language processing, Base44 allows users to create fully functional web and mobile applications simply by describing what they want in plain English through a conversational chat interface.
How Base44 Works
The platform employs a "vibe coding" approach where users interact with AI through natural language prompts. Instead of writing code, you simply tell Base44 what kind of app you want to build, and the AI generates the entire application stack automatically. This includes:
- Front-end user interface
- Backend logic and functionality
- Database structure
- User authentication systems
- File storage
- Deployment infrastructure
The platform supports multiple languages, including Hebrew, making it accessible to a global audience. Users can continuously refine and edit their applications through the same conversational interface.
The Founder's Journey
Base44 was founded in January 2025 by Maor Shlomo, an Israeli entrepreneur and co-founder of Explorium. What makes this story remarkable is that Shlomo built Base44 as a bootstrapped, solo project, initially coding and managing the platform entirely by himself while openly sharing the development process on social media.
Rapid Growth and Impact
Base44's growth trajectory has been extraordinary. From its launch in late 2024 to mid-2025, the platform attracted over 250,000 users who created more than 700,000 apps. This rapid adoption demonstrated the strong market demand for AI-powered, accessible software development tools that empower non-technical users, founders, and small teams.
The Wix Acquisition
In June 2025, Wix.com acquired Base44 for approximately $80 million. This acquisition represents a significant milestone in AI-assisted web development. Wix plans to integrate Base44's AI coding technology into its existing product ecosystem, enhancing the web development capabilities available to Wix customers.
The acquisition allows Wix to offer its users more powerful AI-driven tools for building complex applications, going beyond traditional website creation to enable full-stack app development through natural language interaction.
Business Model
Base44 operates on a freemium model, offering a free core service with paid subscription tiers ranging from $20 to $200 per month. Higher tiers provide increased usage limits and advanced features such as code export and editing capabilities.
The Future of App Building
Base44 represents a significant evolution in software development, democratizing the creation of complex applications. By eliminating the technical barriers traditionally associated with coding, the platform enables entrepreneurs, business owners, and creative professionals to bring their ideas to life without needing programming expertise. With Wix's backing and resources, Base44's technology is poised to make AI-assisted application development accessible to an even broader audience.