What is Base44 AI and how does it relate to Wix?
Base44 AI is an innovative no-code platform that enables users to build fully functional, custom software applications using natural language conversations—no coding required. Through a simple chat-driven interface, Base44 automates all the technical complexities including database setup, authentication, infrastructure management, and deployment, making app development accessible to anyone regardless of their technical background.
The Wix Connection
In June 2025, Wix acquired Base44 for approximately $80 million in a strategic move to significantly expand its AI-driven capabilities. This acquisition represents a major evolution in Wix's service offerings, transforming it from purely a website builder into a comprehensive platform for creating both websites and custom applications.
What This Means for Users
The integration of Base44 into the Wix ecosystem brings powerful new possibilities for small business owners, entrepreneurs, and creators. Now, Wix users can:
Build Custom Applications: Create tailored business solutions like reservation systems, inventory management tools, customer portals, and more—all without hiring developers or learning to code.
Embrace "Vibe Coding": Simply describe what you want in natural language, and the AI handles the entire software creation process, from concept to deployment.
Enhance Business Automation: Base44 works seamlessly with Wix's existing tools and integrates with platforms like Zapier, enabling sophisticated automated workflows for your business.
Scale Your Digital Presence: Beyond building a website, you can now develop fully functional, production-ready applications that grow with your business needs.
The Bigger Picture
This acquisition positions Wix at the forefront of the no-code revolution and AI-driven digital creation. By combining website building with AI-powered app development, Wix provides an all-in-one solution for businesses to establish and expand their digital presence without technical barriers.
For more information about Wix's acquisition of Base44, visit the official press release.