How does Base44 work?
Base44 is an AI-powered no-code platform that Wix acquired in 2025, designed to enable anyone to create fully functional, custom software applications through natural language instructions without any coding knowledge.
The Core Technology
Base44 operates using conversational AI, allowing users to describe what they want to build in plain language. The platform then automatically handles all the technical complexities behind the scenes. This includes managing backend infrastructure, databases, user authentication, storage, integrations, email modules, analytics, and deployment. Users simply chat with the AI to shape their ideas into working applications within minutes.
Integration with Wix
As part of the Wix ecosystem, Base44 expands the platform's capabilities into advanced app development while maintaining Wix's signature ease of use. The integration works through automation and webhooks, often facilitated by platforms like Zapier. This allows data to flow seamlessly between Wix websites and Base44 applications in real time.
For example, when a customer submits a form or places an order on a Wix site, that event can trigger workflows that send data to Base44. The platform can then process this information to create interactive dashboards, analytics, or even predictive models powered by AI.
Key Benefits
The main advantage of Base44 is that it eliminates the technical barriers to app creation. Business owners and entrepreneurs can now build sophisticated software solutions without hiring developers or learning to code. The platform supports two-way data exchange, instant synchronization, and conditional logic for complex automations.
This acquisition aligns with Wix's vision of "vibe coding" – where users focus on creativity and ideas while intelligent systems handle all the technical execution. Base44 operates as a distinct product within Wix but benefits from Wix's scale, resources, and comprehensive AI portfolio.
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