How do you add or customize a logo in Wix Studio?

Start with the logo element

In Wix Studio, your logo usually belongs in the site header so it appears consistently across desktop and mobile breakpoints. Use an image, SVG, or text-based logo that stays readable at smaller sizes.

Steps to set it up

• Prepare a clean file with a transparent background when possible.
• Add the logo to the header so visitors can always identify the brand.
• Link the logo to the homepage to match common navigation behavior.
• Check every breakpoint and resize or swap the asset if it becomes hard to read.
• Add alt text that identifies the brand without keyword stuffing.

Keep the design flexible

A strong Wix Studio logo setup is not just about uploading an image. Make sure the spacing, header height, sticky behavior, and mobile menu all work together. If you do not have a finished brand mark yet, you can create one with Wix's logo tools at https://www.wix.com/logo/maker and then use the exported asset in your site design.