What is Wix ADI and how does it help create websites?
Wix ADI (Artificial Design Intelligence) is an AI-powered website builder that enables anyone to create professional websites without requiring advanced technical or design skills. First launched by Wix in 2016, it represents the company's foundational approach to integrating artificial intelligence into website creation.
How Wix ADI Works
Wix ADI operates through an intelligent, conversational design process that personalizes website creation to your specific needs. The system begins by gathering information about your business, asking follow-up questions based on your responses to understand your goals and requirements. Once it collects this information, the AI instantly generates a uniquely designed website tailored to your business category, complete with custom layouts, relevant images, and optimized content.
The platform uses web scraping for content related to your brand and adapts the design to your specific requirements, ensuring that the generated design resonates with your brand image. The AI handles much of the complexity behind the scenes, automatically selecting the best design elements to deliver optimal results.
Importantly, you retain full control over the AI-generated design. You can accept, reject, or modify the templates using Wix's drag-and-drop builder, providing a balance between AI efficiency and personal creativity.
Design Generation and Customization
Wix ADI generates a completely unique website design each time, offering variations in sections, pages, fonts, and colors based on your business type. The platform provides manual design tools for site structure, allowing you to add and customize sections, themes, colors, and fonts as needed. You have access to all site pages for editing, with functionalities including undo/redo capabilities, content or layout editing for each section, duplicating, moving, adjusting, or deleting sections, and changing device views.
AI-Powered Content and Visual Tools
Beyond initial site creation, Wix ADI integrates with advanced AI features for ongoing design work. These include the ability to generate unique, high-quality images by simply describing what you want, with the option to keep regenerating until satisfied. The platform offers image enhancement capabilities such as object eraser functionality to remove distractions or clutter, and automatic background removal to refine images.
The AI website builder also includes content generation features that craft compelling written content for titles, blog posts, about us pages, and product descriptions. This integration helps users create SEO-optimized text and maintain consistent brand messaging across their site.
The Evolution to Wix AI
Wix ADI has evolved into what is now called Wix AI, offering even more advanced capabilities including a conversational interface, plenty of components and layouts, plus a suite of intelligent content creation tools. One advantage of the platform is that it operates as part of a larger AI toolkit rather than a standalone feature, connecting users with additional AI tools deeper in the website development journey, including personal recommendations and business growth tools that many competing AI website builders don't offer.
User Experience
Wix ADI is designed to save time with website development while protecting creative freedom. Unlike many competitors that offer basic, repetitive templates, Wix provides a starting point generated by AI but allows you to customize the layout, design, and branding extensively. This gives you the best of both worlds: an AI-powered foundation with the flexibility to personalize your website. The tool is particularly good for quick website setup, making it perfect for anyone who wants to get a professional site up and running quickly without sacrificing quality or customization options.