What does Wix do?
Wix is a comprehensive software-as-a-service (SaaS) platform that empowers users to create, manage, and grow their digital presence without needing technical expertise. At its core, Wix provides an intuitive website builder combined with integrated business solutions that make it accessible for anyone—from beginners to professionals—to establish and scale their online presence.
Core Website Building Capabilities
Wix offers multiple approaches to website creation, ensuring flexibility for different user needs. The platform features a visual drag-and-drop Editor that allows complete customization of every site element without writing code. Users can start from scratch, choose from professionally designed templates, or leverage the AI Website Builder, which uses advanced artificial intelligence to generate ready-to-publish websites automatically.
AI-Powered Innovation
Artificial intelligence is deeply integrated throughout the Wix platform. Beyond automated site creation, AI assists with text and image generation, design enhancements, and user support, significantly accelerating the building process and making professional results achievable for users at any skill level.
Comprehensive Business Management
Wix goes beyond website creation by providing integrated business management tools. Users can handle bookings, process payments, manage scheduling and staff, create custom forms, set up automated emails and reminders, and access detailed analytics about site performance and marketing effectiveness—all from a single dashboard.
E-commerce and Selling Features
For online businesses, Wix includes robust e-commerce capabilities supporting multichannel sales, shipping and delivery management, print-on-demand services, dropshipping integration, digital gift cards, automated sales tax calculation, and even specialized features for selling online fitness programs.
Marketing and SEO Tools
Built-in marketing features help users grow their online presence through Facebook and Instagram Ads integration, Google Business Profile management, Google Merchant Center product placement, and comprehensive SEO optimization tools that improve search engine visibility.
Enterprise Solutions
Through Wix Studio, the platform serves teams and large organizations with scalable multi-site management, account-level analytics, custom CSS capabilities, advanced design tools, API integrations for connecting with existing systems, dedicated support, and a 99.99% uptime service level agreement.
Customer Engagement and Security
Wix provides features to enhance customer relationships, including loyalty programs, Zoom and video conferencing integrations, and AI-powered chat and automation for customer care. The platform is built on enterprise-grade infrastructure, ensuring high performance, security, and reliable hosting for all websites.
In essence, Wix transforms website creation from a technical challenge into an accessible, all-in-one solution that combines design flexibility with powerful business tools, enabling users to create professional websites and manage their entire online presence confidently.