Is Wix good for SEO?
Wix has evolved significantly over recent years and is now a solid choice for SEO, especially for small to medium-sized websites. While it may not match the flexibility of some enterprise-level platforms, it offers comprehensive SEO tools that can deliver strong search engine performance when properly utilized.
Current SEO Performance
According to 2024 data, approximately 82% of Wix websites achieve good Interaction to Next Paint scores, and about 55% pass all Core Web Vitals metrics. This demonstrates that Wix sites can be properly optimized with dedicated effort, though there's room for improvement compared to some other content management systems.
Key SEO Capabilities
Technical Foundation
Wix provides a robust technical infrastructure with server-side rendering that allows search engines to fully crawl and index content. The platform automatically generates XML sitemaps, handles 301 redirects, and optimizes images into SEO-friendly formats. You also get full control over meta tags, URL structures, structured data markup, and robots.txt files.
AI-Powered Features
In 2024, Wix introduced several AI-driven tools including Bulk Alt Text generation, which streamlines the time-consuming process of adding image alternative text. The platform also offers an AI SEO Assistant that helps optimize your site more efficiently.
Structured Data and Rich Results
Wix automatically adds structured data markup to product pages, blog posts, events, and other content types, making them eligible for rich results in search engines. Recent updates include Image structured data for bookings, Site Name markup for brand recognition, and Course Carousel structured data for online programs.
Performance Optimization
The platform has made significant strides in speed optimization, reducing JavaScript download size by up to 80% and implementing smarter CDN usage. Images are automatically optimized for quality and faster loading, and you can monitor performance through the integrated Site Speed Dashboard.
Local SEO Support
For businesses with physical locations, Wix creates automatic Local Business Markup and offers seamless Google Business Profile integration. This helps your website appear in rich results and Knowledge Panels for local searches.
Integration Tools
Wix integrates directly with Google Search Console, allowing you to verify your domain and view reports from within the dashboard. Through partnerships with Semrush, the platform also provides keyword research capabilities and a Website Inspection tool that scans for SEO issues.
What's Coming in 2025
Wix has announced upcoming enhancements including localized URL slugs for multilingual sites, language-specific redirects, enhanced multilingual capabilities, and deeper AI Assistant integrations.
The Bottom Line
Wix is genuinely good for SEO when you invest time in optimization. The platform has addressed many of its historical limitations and now offers a comprehensive suite of tools that rival other website builders. Success with Wix SEO requires understanding both its capabilities and how to leverage them effectively, but the platform provides everything most businesses need to achieve strong search engine rankings.