Is Wix a good platform for building an ecommerce store?

Wix is a solid ecommerce platform for small to medium-sized online stores, offering an excellent balance of ease-of-use, affordability, and essential selling features. However, it may not be the best choice for businesses planning rapid scaling or requiring advanced inventory management.

Why Wix Works for Ecommerce

Wix excels at making online selling accessible to beginners. The drag-and-drop editor and streamlined onboarding process allow you to launch a professional store quickly without technical expertise. With over 500 mobile-responsive templates designed specifically for different industries, your store can look polished from day one.

The platform supports all the core ecommerce essentials: product galleries, shopping cart functionality, abandoned cart recovery, discount codes, social media selling integration, and back-in-stock notifications. You can sell both physical and digital products, and the platform integrates with 80+ payment gateways including Stripe, PayPal, and Wix's own payment processor.

Pricing and Fees

Wix's ecommerce plans start around $27-32 per month, making it one of the more affordable options in the market. A significant advantage is that Wix charges no transaction fees on sales—you only pay standard payment processor fees (typically 2.9% + $0.30). This helps small businesses keep more of their profits compared to platforms that add additional transaction fees.

Where Wix Falls Short

Inventory management is where Wix shows its limitations. The platform lacks batch product upload capabilities, requiring mostly manual updates. For stores with large catalogs or high order volumes, these manual processes become time-consuming and inefficient. Product filtering and sorting options are also less flexible than competitors.

Performance can be another concern, with some users reporting slower load times that may affect customer experience. Additionally, you cannot switch templates once your site is live, so choosing the right design upfront is crucial.

Advanced features like multi-currency support, sophisticated shipping options, subscriptions, and product reviews often require upgrading to higher-tier plans. The platform also has storage limitations except on the most expensive Business Elite plan.

Best Use Cases

Wix is ideal for businesses selling up to approximately 5,000 products with moderate order volumes. It's perfect for entrepreneurs, small businesses, artists, and side hustles that prioritize quick setup, attractive design, and straightforward store management over complex inventory systems.

If your business plans involve rapid scaling, selling in multiple currencies across many countries, or managing tens of thousands of products, specialized ecommerce platforms like Shopify or BigCommerce may serve you better with their advanced inventory systems and unlimited scalability.

The Bottom Line

For small to medium ecommerce businesses that value user-friendly design, cost-effectiveness, and don't require extensive inventory features, Wix delivers everything needed to start selling online successfully. It removes technical barriers while providing professional results, making it an excellent choice for ecommerce beginners and growing businesses with moderate ambitions.